Thursday, May 31, 2018

SEO- Search Engine Optimization step by step Guide

[caption id="attachment_492" align="alignnone" width="298"]SEO- Search Engine Optimization SEO- Search Engine Optimization[/caption]

what Is SEO? SEO- Search Engine Optimization


SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Search engine optimization (SEO) is the process of optimizing your online content so that a search engine. It was as simple as putting the keywords on your website and you could rank. It was that easy these days but Now SEO Will difficult.

SEO definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”

 

on-page SEO vs. off-page SEO


what's the difference between on-page and off-page optimization on-page optimization is the process of improving your website from within while off page optimization includes tactics you can use to improve your website externally on-page optimization covers URL structure do URLs contain keywords are they short and easy to remember.

should Give unique titles less than 7-8 characters with the keywords which would you rank on Google at the unique descriptions under 156 characters with keywords but without stuffing use h1 headers for titles h2 and h3 for subheadings add a keyword in the image name and optimized for speed unique content avoid duplicate content add keywords without stuffing there should be less than three keywords per hundred words the preferred length is 400 words minimum.

make sure that your social media buttons are correctly integrated into your site off page optimization covers this affects your ranking so get your programmers to test your speed your site should load fast the more trustworthy and popular websites that link to your website the better each link counts is a vote to raise your ranking this is very important as it will serve as a path for search engines.

 

White hat Seo vs. black hat Seo


 

what the differences between white hat SEO and black hat SEO these terms refer to two different types of search engine optimization strategies and techniques and by the end of this video you will know the difference between white hat and black hat SEO if you're unfamiliar with these terms that's okay too because we'll also teach you what they mean today's topic white hat SEO versus black hat SEO white hat SEO refers to the usage of optimization strategies and techniques that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

white hat SEO may also be referred to as ethical SEO, black hat SEO refers to the use of aggressive and improper SEO strategies and techniques that focus only on search engines and not a human audience and they usually do not obey search engine rules and policies black hat SEO may also be referred to as unethical SEO black hat SEO can often result in your website being banned from search engines because it does not follow search engine rules and policies and black hat SEO tactics are often seen as shady practices typically black hat SEO is used by someone who doesn't intend to use their website for long because the focus is on a quick and high return business model.

so the risk of being banned by a search engine is somewhat irrelevant examples of black hat SEO techniques include keyword stuffing invisible text adding unrelated keywords to the page content or page swapping completely changing the website after it has been ranked by search engines let's look at a quick comparison chart of white hat SEO versus black hat SEO white hat is also called ethical SEO it targets a human audience.

 

Search Engine Land’s Guide To SEO 3 Best SEO Tips


 

Focus on content.

See Google has this update called Hummingbird, and with Hummingbird what they decided to do is websites who just have content on everything won't do as well as websites who focus on one single niche and are super thorough. you write an article that explained each and everything about your topics,
the ideal picture, the ideal description how to be funny, how to even maybe add video, but if you go really in-depth, and you break down every little thing that they should do.

Title Tag &  Meta Description.

if you wanna rank number one on Google. The second tip I have for you is optimizing your title tag and your meta description. Have you ever done a Google search, and noticed that every time you do it, there is this link at the top,
and then there's this one sentence with a link at the top is called the title tag.
And the description below is called the meta description. Now think of it this way, if you search for the phrase online dating, and you don't see the word online dating in either the title or the description, are you gonna click on the result?

Well if you are, there's something wrong, 'cause why would you click on a result
that isn't related to what you're looking for? In addition to that, have you ever done a search for a term like online dating? And have you ever noticed that the word isn't in the title or description? its region is Google was tracks who's clicking on what listing, and they've checked that when a keyword is in the listing, that same keyword that you're searching for, they know you're way more likely to click through. So in your title tag and your meta description, make sure you include the keyword. But you can't just include the keyword like online dating, right?

Use Google Search Console.

Do you know that Google gives you a tool to rank your article number one on Google? Yes know that sounds ridiculous but it is true, and it's called Google Search Console. If you're not already a user of it, sign up. It doesn't cost a dollar. You're missing out if you're not using it. can't emphasize that enough. So now that you're using Google Search Console, give it a few days 'cause it takes some time to populate data. You'll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic.

The good thing about Google Search Console is they also show you which articles are getting impressions from search engines. And here's what I mean by impressions, you know when you do a search on Google, you don't always click through on a result, right? If you did, then you would be clicking through on 10 results every time you did a search. That would be insane.

What Google shows is how many people are clicking on, and how many people don't click through. So they show you how many Impressions you're getting, the Clicks, and the Click Thru Rate. And what you'll find is, in general, you're lucky if you're getting around a 5% click thru rate, sometimes 10, 15. But in most cases, most of your pages are getting less than 5% click thru rate. Now the Best part about Google Search Console is He shows you all the keywords that you're getting impressions/clicks from Google.

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